In the past, marketing was done heavily based on off-line, traditional means: networking, word of mouth, advertisements, public relations, etc. Nowadays, a lot more is done digitally on-line. Part of digital marketing is content marketing.
Content marketing educates, inspires or provide solutions to companies in our niche. The content is of genuine value like a white paper discussing the legal aspects on a new drone legislation, an a success story of how our client became efficient and safe while saving money, or perhaps an eBook demonstrating how to best use our main product. Content marketing does not sell directly like advertisements. Rather, it seeks to establish us as thought leaders who the community come for solutions.
Content marketing can be effective when done digitally on-line. Technical content is best appreciated on-line which is the platform for all the tech-savvy community. It takes technical and creative writing excellence as well as subject matter expertise to deliver quality technical content marketing material.
Lucid Eloquence has exactly that...