The technical writers found in the market today may have majored in English, journalism, writing or the liberal arts. Typically, they do not have technical training, background and experience. They may neither have working experience nor depth in the oil and gas industry they write about. A technical writer might not necessarily be creative. They may not grab the reader’s attention and lead them where they wish.
There might be others who have technical qualifications and experience but might not understand their industry or might not be skilled enough in writing. Finally, some have industrial depth but are not experts in technology, while lacking the ability to research and write so creatively so as to convince the reader to take action. Even if they do, they might lack business/marketing acumen to sense how to leverage their narratives to constantly serve and engage clients/leads.
It takes a team of engineers, IT professionals, industry domain experts, technical writers, creative writers, business development/marketing personnel working closely together to write effective content for content marketing. Getting them to work together and deliver quality work by management is usually inefficient and tedious. These are some of the challenges in producing good technical content for content marketing.
Imagine overcoming these challenges efficiently with integrity, quality and obsessive client focus. Lucid Eloquence produces content marketing materials for technology companies operating in the oil and non oil sectors. We deliver convincing, attention-grabbing, creative content that compels the reader. To do this, we leverage our in-house expertise in research, writing, engineering, technologies and geospatial innovations for the oil and gas domain.
Lucid Eloquence’s skills have been honed through: